Online training from Fuerteventura to Chile: at MNX Online and TOURiLab we believe something simple—technology and knowledge have greater impact when they are shared. Since late November, we have been delivering weekly online classes (90 minutes) within the University Extension Master’s in Hotel Management at the Universidad Europea de Canarias (UEC), a tailored programme for students from Universidad Andrés Bello (Chile) that combines academic learning with hands-on experience in hotels across Tenerife.
From the Canary Islands across the Atlantic—non-stop
Every week we connect via video to explore, with real examples, how technology and data help improve destination and hotel operations—from decision-making and guest experience to sustainability, interoperability and digital communication.
The sessions—running from late November through to the end of January—are designed to be practical and participatory: case studies, discussion, tools and mini-challenges between classes.
Destination lens, hotel lens
Our module works across two complementary layers:
- Smart tourism and territory: what data-driven management means, how to connect systems and stakeholders (public and private), and which metrics truly matter (mobility, energy, waste, experience, reputation…).
- Hotel management enabled by technology: operations, digital check-in/check-out, online reputation, responsible personalisation, cyber security and inter-departmental coordination based on reliable information.
The goal is not to “talk about technology”, but to show how it delivers value and how to implement it in real contexts—with standards, processes and people.
Guest voices that add value
To enrich the experience, we bring in professionals who have led transformations first-hand:
- Moisés Jorge opened the series with “Defining Smart Destinations: keys for innovation and sustainability”, sharing lessons learnt and success cases (Fuerteventura, A Coruña, Benidorm) and answering questions on governance, funding and impact measurement.
- Ana Yare shared her view on communication, guest experience and reputation, highlighting good practices and common pitfalls to avoid.
This combination of framework, tools and practice is designed to offer students a highly applied perspective, connecting what they learn with day-to-day professional contexts.
What do we cover in class?
- Data-driven decisions: from dashboards to operations; what to measure and how to interpret it.
- Interoperability made simple: foundations to connect systems (PMS, CRM, booking engines, incidents, sensors…) and avoid information silos.
- Actionable sustainability: indicators that go beyond green labels; how to integrate them into management.
- Experience and communication: customer journey, reputation, content and cross-team coordination.
- Security and trust: privacy in registration, information verification and basic cyber hygiene.
- Use cases: lessons we transfer from tourism, blue economy and territorial projects into the hotel context.
Always with supporting materials, short readings and an active forum for questions between sessions.
What we’re learning (and what they take away)
With only a few weeks until the academic close, we see a group increasingly critical, curious and outcome-oriented. Questions have shifted from “which tool should I use?” to “how do we measure whether this improves operations or experience?”. That shift is exactly what we aim for.
For us, this collaboration reinforces a core belief: the Canary Islands can transfer knowledge to the world from everyday practice. We do it live, with real examples, opening conversations with the next generation of hotel and destination leaders.
Online training that continues beyond the screen
The UEC master’s is a hybrid programme with placements in Tenerife, so many of the ideas discussed in class are tested later in real environments. That classroom-to-project connection is what makes our participation meaningful.
Commitment from Fuerteventura
At MNX Online and TOURiLab we stay the course: useful technology, connected to place, with measurable and human impact. This experience with Universidad Andrés Bello and the Universidad Europea de Canarias reflects how we like to work: bringing actors together, sharing methods and leaving capacity behind wherever we contribute.
We are now in the final sessions, addressing questions and refining final deliverables. This edition will soon close; what remains is the bridge built between the Canary Islands and Chile, and a community of professionals who already think about hotel management with data, criteria and purpose.
Acknowledgements
Our thanks to the Universidad Europea de Canarias for trusting MNX Online—and especially to Jose Manuel Cabello, the programme director, for inviting us from day one. Above all, thanks to the Universidad Andrés Bello (Chile) students for their participation and questions: a reminder that the best innovation starts with dialogue.
Are you a lecturer or programme lead?
If you’re interested in a technical talk, training workshop or demo for your cohort (data, FIWARE, APIs, smart tourism, sustainability…), get in touch—we’ll be happy to run new editions and adapt to your needs.
